Forget about chasing numbers, rather think about what matters!
You will find many marketers making them busy growing their lists, followers, and fans, but they forget to engage their audiences. In a statistic, it is seen that around 55% of readers spend less than 15 minutes reading a page. The demand of the time is to move away from the influence of advertising, like clicking and page views, rather move forward and hug the impact that social media is making with more metrics that are more sophisticated, like reach and activity.
QUALITY and QUANTITY is what valuable audience engagement is all about. And never forget to add your website’s URL, as that will drive the traffic in your webpage. For best result include Custom links.
Following are a few ways to make your target audience get engaged.
- Platform: Know Where Your Target Audience Is
Marketers have to know where they will find their target audience. This will tailor the content strategies to the group where your product is required more. So, in that place, you are going to get more potential successful engagement. You have to keep one thing in mind that society has been changed by the way the social media interacts, but the basic cultural and personal preferences are still the same. You got to include your target market’s whereabouts in your plan and know how they communicate.
- Content: Know What Is Your Target Audience Looking For
Whatever you post and however you post it doesn’t matter till the content of your post doesn’t provide what your audiences are looking for. There can be simple two things:
- Answering their questions
- The insight of things that they are interested in
The Internet is a market that is saturated for many industries. So, you are already behind, and it is important that you do your due diligence on the landscape you are on currently and fill the gaps that you think you can with your insight and content.
- Be on Money: Time is Money
People look for instant gratification on the internet. You should take care of the timing and be extremely conscious about things you can offer and the best ways to accommodate your industry’s demand to stay up-to-date.
There will be times when you will see someone came in your website; they might be window shopping or stalking frenemy. But remember in general, on the internet visits, there is some catalyst involved. You include the ideas or trends of the readers in your content, only then you are going to be in a better position and can time your posts effectively and acquire maximum engagement.